What you’ll make
A headline, one supporting line, and a button that tell a buyer what to expect.
What’s actually in the download?
A budget bundle with two pages worth naming
Say I’m looking for a budget page I can print tonight. The listing says “Make money management effortless.” I still have to guess what’s in the ZIP and whether it’ll fit my printer.
Here’s what I’d put on the page after opening the download and spotting that my draft made a printable PDF sound like something you could type into.
On the page now
Make money management effortless
- Button says “Get started.”
- The file details leave the page sizes and printing instructions up to the reader to guess.
After the rewrite
Printable monthly budget and bill tracker
- Two PDFs, one in US Letter and one in A4. Each has both pages.
- Print the pages and fill them in by hand.
- Button says “Go to checkout.”
What I checked
The ZIP and the button
- budget-letter.pdf and budget-a4.pdf each contain the budget page and bill tracker.
- Tapping “Go to checkout” opens checkout for this bundle.
Before you start
- Save the headline, first paragraph, buttons, and fine print. A screenshot helps if you’re moving things around.
- Open the actual download, checkout, or plan details. Write down what a buyer gets and any conditions they need to know before they click.
Start with the question a buyer came to ask
Copy your current headline and button into your notes. Open the real files or product and check the facts you need to answer the buyer’s first question.
Ask Claude for one new opening
Open a Claude chat, paste the prompt below, and send it with your checked details. Add a screenshot if the placement of the button or preview matters.
Rewrite the opening and its main button
Use the details I provide in this chat or in my attachments. Draft one headline, one supporting line, and one main button label for the buyer question I give you. Use only facts I’ve confirmed. Put any format or usage detail that affects the purchase beside the opening copy. Make the button match its real destination. Under the draft, point to the facts used and ask me to confirm any missing detail before it goes on the page.
Put the useful words where people can see them
Pick the copy you can back up and paste it into the draft. Keep any format or usage detail close to the preview or button.
I tell Claude my budget bundle includes a monthly budget and bill tracker, with printable PDFs in US Letter and A4.
I might get ‘Printable monthly budget and bill tracker,’ a line with the paper sizes, and ‘Go to checkout’ for the button.
Open the page and check the promise
Read the new opening at phone width and follow the button if you have a preview. Check the file details again and save the approved wording with the page.
- Find the answer to the buyer’s first question.
- Match each claim to the actual file or product.
- Check the destination against the button wording.
Optional: Read the rest of the page the same way
Open the page at phone width and read from the new opening through the button. Use the prompts below if the promise, button label, or fine print still leaves a question.
Tell people what they’re getting
Paste your current opening, the reader’s first question, and the facts you checked to get copy you can put on the page.
Here’s my page [copy or screenshot]. It’s for [reader] and their first question is [question]. These are the facts I’ve checked [files, sizes, formats, compatibility, delivery, and button destination]. Here’s a line that sounds like me [example]. Write a headline and a short line beneath it that answer the question. Show me where you’d put any condition that could change the purchase. Write the main button using the action the click actually takes. Give me the copy in page order, then a short table matching each number, compatibility statement, or promise to the fact that supports it. Put gaps in notes for me to check. Read the opening and button together and tell me what someone would expect after tapping. Keep the details that make this offer sound like mine.
Read it like someone who just found the page
In a fresh chat, share the revision first to see what someone would expect before you show them your facts.
You’re [reader] and you’ve just landed on this page [revised copy or screenshot]. Before I explain the offer, tell me what you think you’d get, how you’d use it, what it requires, and what happens after the main button. Point to the words that gave you each idea and flag anything you had to guess. Wait for me to paste the verified files, facts, and destination. Then compare your first reading with those details. For each wrong expectation, give me the smallest wording or placement change and tell me what I should try on my phone to see whether it fixed the problem.
Optional worksheet: Plain-language copy worksheet
Fill this in as you go. Keep this page open while you work. Reloading it clears your answers.
Troubleshooting
What if it sounds like anybody could have written it?
Bring back a line you’d say out loud and one detail that could only come from opening this product. Keep the facts that answer the reader’s first question near the top.
What if a feature only works in one app?
Name the app and the version you tested beside the feature. Put that detail by the button if it would change someone’s decision.